Category Archives: Strategy

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Microsoft CEO: ‘Tech shifts are easier to deal with than business model shifts’

The chief executive of Microsoft has admitted the revamp of the organization’s business model and culture has been harder to implement than its evolving technology. Satya Nadella, who took on the top role in 2014, said Microsoft has found it easier to adapt to a “first-class worldview of where the industry is going” than to […]

Changing remuneration models: Is it leading to better client-agency relationships? (Marketing Interactive)

According to a Global Agency Remuneration 2018 report by the World Federation of Advertisers (WFA) and The Observatory International, majority of the companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship. 71% of the respondents in the research said that changing the current agency remuneration […]

1B+ Market Map: The World’s 310 Unicorn Companies In One Infographic (CBInsights)

This map highlights which markets boast the most private companies with billion-dollar valuations. There are 310 private companies around the world valued at $1B+ as of 1/23/2019. These companies are collectively worth as much as $1,052B and have raised a combined total of nearly $257B. Last year, 112 new companies joined the global unicorn club […]