Category Archives: Sales & Business Development
Sales Calls Have Gone Virtual, and AI Is Listening In
Wooing clients over lunch is out. So companies are deploying software to analyze Zoom pitches and make recommendations. The Covid-19 pandemic has converted thousands of salespeople from road warriors to Zoom warriors. Some companies are making the most of this shift by using tools powered by artificial intelligence to track and analyze their salesforce’s virtual […]
7 (and a half) Dos and Don’ts for Creating Winning Sales Campaigns
7.5 strategies of creating a winning sales campaign. It’s easier than you might think. 1: Know Your Audience By now, we all know the importance of directing our sales campaigns towards a targeted audience. Marketers who use segmented campaigns note as much as a 760% increase in revenue. Rather than taking a cookie-cutter approach when […]
Being a Rainmaker During COVID-19
Refocus your efforts on being a great rainmaker and build your base, not just in customers, but also your talent, your product, marketing and sales, finance, legal and human resources, say Peng T Ong, Managing Partner, Monk’s Hill Ventures. Over the last few weeks, we have seen—and will continue to see—survival of the fittest. At […]
Being a Rainmaker During COVID-19
Refocus your efforts on being a great rainmaker and build your base, not just in customers, but also your talent, your product, marketing and sales, finance, legal and human resources, say Peng T Ong, Managing Partner, Monk’s Hill Ventures. Over the last few weeks, we have seen—and will continue to see—survival of the fittest. At […]
3 Laws for Attracting New Clients
Follow these guidelines, and you can finally stop spending so much on ads… When running a client-based business, the weeks and months can feel like roller coasters. Clients naturally come and go, depending on your packages and your churn rate. As entrepreneur Melyssa Griffin says, “Getting clients can be one of the most difficult and […]