Category Archives: Insights
Virus Alters Where People Open Their Wallets, Hinting at a Halting Recovery
Strict US lockdowns ended weeks ago, but many people across the country are still avoiding malls, restaurants and other businesses. The shift in behavior points to a reshaping of American commerce, fueling questions about the strength and speed of the economic recovery as the coronavirus continues to spread.. Through the end of last week, daily […]
Report: Digital marketing agencies during COVID-19
The impact of COVID-19 was felt by agencies large and small across the globe. Read to find out what more than 130 digital agencies in the industry think about the impact of the outbreak and how they plan to navigate their business going forward. COVID-19 versus digital businesses The uncertainty of the prevailing coronavirus pandemic […]
US Mobile Ad Spending Will Manage to Grow in 2020
Leaders who aren’t trusted – or who don’t trust others – can communicate all they want, but people will discount everything they say. With mobile accounting for more than two-thirds of US digital ad spending, the pandemic’s economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media […]
Could COVID scale the four-day work week?
Here’s what Ted Bauer thinks… You’re starting to hear more talk about it. I actually listened to one of Andrew Yang’s podcasts last night, because I like Jean Twenge, and he was “bullish” on the idea. New York Magazine has recently mentioned it, Gizmodo has mentioned the climate possibilities associated with it, and The National […]
Did Joe Rogan Get Ripped Off?
Supercast on how they feel Spotify tricked him into giving up billions. Oil companies are famous for approaching hapless farmers and buying drilling rights for their properties for next to nothing. The farmers don’t realize they are sitting on tens of millions of dollars of oil, so they accept a $50,000 one-time payment. It feels […]
The Importance of Consistency in Social Media Marketing
Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among […]
Alphabet’s Next Billion-Dollar Business: 10 Industries To Watch
Alphabet is using its dominance in the search and advertising spaces — and its massive size — to find its next billion-dollar business. From healthcare to smart cities to banking, here are 10 industries the tech giant is targeting. With growing threats from its big tech peers Microsoft, Apple, and Amazon, Alphabet’s drive to disrupt […]
Why it will be so hard to return to ‘normal’
Amid crisis and disruption, we crave the calm of normality. But can we ever really define what “normal” is? I am writing this in my home office, wearing my bathrobe. I am currently placed under a stay-at-home order, which requires me to stay in my house unless I need to travel for very specific reasons, […]
55% of Gen Alpha swayed by social stars
Why do kids make a purchase? Seeing their favorite YouTuber wearing it is a good place to start, according to new research from Wunderman Thompson. More than half, or 55%, of Gen Alpha would purchase a product if they saw their favorite Instagram or YouTube star wearing it, a new survey by ad agency analytics […]
The 14 coolest toys the New York Toy Fair
A look at the latest hot toy trends. New York City’s annual Toy Fair is basically a childhood fever dream. Life-sized Care Bears, Trolls, and Minions made out of Lego greet you from beneath a set of enormous vinyl signs advertising the newest Beanie Babies. To your left, people dressed as Crayola crayons wave with […]