Category Archives: eSports & Gaming
Tencent to grow gaming empire with $148M acquisition of Conan publisher Funcom in Norway
Tencent, one of the world’s biggest video and online gaming companies by revenue, today made another move to help cement that position. The Chinese firm has made an offer to fully acquire Funcom, the games developer behind Conan Exiles (and others in the Conan franchise), Dune and some 28 other titles. The deal, when approved, […]
Microsoft’s Xbox boss says Amazon and Google are ‘the main competitors going forward’
Sony and Nintendo aren’t the main competition in the cloud world. Microsoft’s head of gaming and Xbox, Phil Spencer, has revealed that the company sees Amazon and Google as its main competition for the future. Speaking in an interview with newly launched technology publication Protocol, Spencer dismisses Sony and Nintendo’s ability to create a cloud […]
Why a football marketer ditched Adidas to build British eSports brand Excel
Robin McCammon, Adidas’ former director of global sports marketing, has made the move to esports firm Excel, taking up its chief commercial officer role to build the team and carve out new opportunities for sponsors. This surprise coup for the burgeoning British esports brand reflects a shift in the make-up of contemporary sports fandom and […]