Category Archives: Advertising & Adtech
Programmatic for taxis just got interesting!
A new digital unit #UberOOH brings location-targeted ads to car-top screens: Uber is bringing digital screens to its drivers in three pilot cities: Atlanta, Dallas, and Phoenix Initial trial will run through April, then the program will likely expand to more cities Drivers won’t receive a cut of ad revenue, but will receive $300 to […]
Chrome’s coming changes to video ad blocking could impact YouTube
Mid-roll ads of any length are deemed “intrusive” in updated Better Ads Standards. Google Chrome’s ad blocking efforts will soon extend to “intrusive” video ads in short-form videos. The browser will adopt the latest standards for video ads from the Coalition for Better Ads, announced Wednesday. The changes will apply to certain pre-roll, mid-roll and […]
Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward
The industry is racing against a 2-year countdown. Some are calling it the “cookie-pocalypse.” Others see it as a new dawn for the $565 billion global ad industry. What’s certain is that Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry. While the move was not […]
With “Retargeted” Advertising, Sooner Is Better Than Later (Standford Business)
You know those ads that follow you around online? New research shows that they work, especially when deployed early. At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks following, besieged by handbag ads wherever they […]
Google’s glimpse of a world without ad-tech (TheDrum)
The global programmatic industry is now worth $18.4bn and although it has matured dramatically over the last five years, it is still grappling with issues around inventory quality, transparency and the use of personal data. It’s now also facing another serious challenge. The infrastructure that powers the ecosystem – the third-party cookie – is dying. […]
