Category Archives: Advertising & Adtech
Why Companies Are Using Virtual Concerts To Introduce Their Users To The Metaverse
Virtual concerts are here to stay! 12M players attended Travis Scott’s concert last year with millions more attending Ariana Grande’s virtual Fortnite “Rift Tour” last month. The rise of the metaverse has made it possible for companies to bring fans into their performers’ native virtual worlds. A growing practice on almost every metaverse platform, virtual […]
Mobile Advertising in 2026 – What Do We Reckon? 🤔
A fun look at the future of immersive mobile experience. What do you think 2026 will look like? Read more here
China’s Metaverse Rush Is On, But Marketers Differ Over How They Should Operate
As people stayed home during Covid-19 and took to games like Fortnite and Roblox to socialise and create new worlds with digital possessions and tradeable goods, the metaverse grew in popularity And now with Tencent’s recent acquisitions it’s clear that ‘Big Tech’ is getting in on the scene alongside a host of start-ups… although questions […]
NFTs: What You’re Missing And Where They’re Going
The rise in NFTs is a bridge in understanding the power of provenance, digital scarcity, and smart contracts, but there is much confusion out there. NFTs are innately valuable due to their constrained supply, and community drives much of the early value of projects. Digital collectibles are already a major part of the online gaming […]
Gaming Mums? The Key Demographics Advertisers Are Missing
When it comes to who a ‘gamer’ is, the stereotype more often than not involves young males. But new research suggests that the stereotypical gamer is anything but, especially when it comes to mobile games. According to AdColony, around 80 per cent of mums with kids at home play mobile games, with 74 per cent […]
Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers
On Wednesday Google announced Rewarded Interstitials, a new ad format in AdMob, adding to formats such as Interstitials, Banner, Rewarded, and Native. The new ad format combines Rewarded and Interstitials to provide the best of both types of ad units. They appear on the screen at ad breaks and players receive a reward for watching […]
How the Third Party Cookie Crumbles
When Google announced on January 14th that they were ending support for third party cookies it shook the digital ad world. The feedback was swift and pointed about how this change would put a nail into the proverbial coffin of programmatic advertising and targeting efforts – seemingly to Google’s advantage. The rationale behind removing this […]
At Agencies, Furloughs Are The New Layoffs
As agencies look for ways to survive amid the economic downturn and uncertainty ahead due to the coronavirus, they are now among the companies currently exploring whether to layoff or furlough employees. Furloughs can be a little more attractive for agencies, as it allows them to retain staff while reducing overhead and save cash. With […]
Bridging the TV-digital divide from an engineer’s perspective
Advertisers, agencies and publishers have believed for years that digital and TV are converging. But how does this truly become a reality? Where do you start, and what do you build first, to make practical progress towards a long-standing vision that benefits the industry? Years of engineering investment, significant integration work and a consideration of […]
Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube
An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube. TalentX Entertainment, an agency managing 32 influencers across Instagram, YouTube, Snapchat, and TikTok, tells Business Insider it charges brands $0.01 to $0.02 for each sponsored-video view on TikTok. On YouTube, brands are charged several times more at […]