Thought: Does the demise of third-party cookies mean we’re back to the future?

Buying media has an opportunity to be a creative profession again when blindly buying low-cost inventory on low-rent sites comes to an end.

The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome.

It’s bad news for those who monetize ads on sites with content of questionable value, often authored by automation. It’s also bad news for the ad tech industry that has taken 40% off the top by facilitating buying on those sites.

Oh, and it’s also bad news for agencies that will find media buying in a cookie-less world more costly less efficient. Who knows? Maybe buying media will become a creative profession again.

The winners? Brands and publishers.

Brands win because they’ll know their messages are appearing on sites publishing brand-friendly editorial and attracting quality audiences. They’ll spend more time being creative and less trying to verify that people actually engaged with their messaging.

Content publishers that invest in quality editorial in a brand-safe environment will also win in attracting loyal and engaged readers. Programmatic buying of inventory through marketplaces is likely to play a role, but the days of blindly buying low-cost inventory on low-rent sites may be ending.

Am I just nostalgic for the good old days? Or is this truly Back to the Future?

This article appeared on MarketingLand.

Fortnite made $1.8 billion last year, but it’s still a game in decline

The steam train appears to be finally slowing down. 

  • Revenue mostly comes from in-game cosmetics, emotes and other avatar customisations
  • It peaked at $318M USD in May 2018 and $2.4 billion for the year (taking in almost $1 billion more than the next competitor Dungeon Fighter Online)
  • Fortnite was also the most-watched video game on Twitch in 2018 at more than 1.3 billion hours

Then in 2019, Fortnite was dethroned after its views dropped by 22%, which led to a drop in revenue.

  • Why?
    Games fade over time, so a new content pipeline, staging events & hosting competitions is critical
  • However, Fortnite Season 2 has failed to grab people’s attention
  • But, its still keeping market share due to a limited Battle Royale competitor
  • That’s even with ‘Escape from Tarkov’ hot on the heels of Fortnite on Twitch (in Jan the game surpassed Fortnite in hours watched to become the 2nd most-watched game behind League of Legends).

Fortnite’s days may not be numbered, but it may be losing a grip on its crown.

This article first appeared on CNET

GenerationZ is connected, engaged and coming of age in APAC

Aged between 13-23, they are redefining consumption, activism and, soon, the world of work. The oldest are already eligible to vote. 

Snapshots:

  • Better off: GenZs in China (94%) are the most optimistic about being better off than their parent’s generation, then ID (91%), TH (88%), VN (84%), PH (78%), SG (74%), HK (71%), TW (60%) & JP (28%)
  • Social: 89% said they think carefully about what they post online
  • Purchasing: 76% are as comfortable purchasing online as offline (88% in China), but 62% still prefer a physical store
  • Smartphone Usage: 76% use their smartphones multiple times a day, but 87% feel peers spend too much time on their devices
  • Gender & Dating: 80% says overall say gender doesn’t define a person as much as it used to, while 75% say they would date outside their race
  • Other: GenZ in APAC will eat less meat and prefer ominchannel shopping.

GenZs are more politically aware, environmentally conscious and more socially progressive than previous generations.

The 101 page report can be purchased from Wunderman Thompson

5 Crucial Tips for Managing Up at Work

It’s largely about clear communication and trust. Here’s how to do it.

“Managing up” sounds slightly nefarious, like it’s a way of manipulating your boss to get what you want or to maneuver your way in on (or out of) projects or responsibilities.

The truth is managing up is about building the trust and two-way relationship you need with your manager to be successful in the workplace. It’s about being proactive and finding ways to make your communication with your boss more productive, particularly if you have different (or even clashing) styles.

Managing up is especially helpful if you’re new to the organization or the team, or you’re reporting to a manager you haven’t worked with before, or if you’re managed by someone in a different office or location. And it’s absolutely crucial if you’re angling for a raise or a promotion.

These tips are designed to help you and your direct manager have clear and open lines of communication through which the information you both need to be effective can flow.

The following are five tips that are essential to managing up:

1. Figure out your manager’s communication style.

Is your manager the kind of person who doesn’t acknowledge any information that wasn’t in a Keynote or PowerPoint deck? Do they prefer face-to-face meetings, or do they communicate primarily by sending Slack messages at 6 a.m.? Are they always in their office, or do they roam the halls? Are they always on Do Not Disturb with a blocked calendar?

Every manager has a different communication style, and part of your job is to recognize and adapt to it accordingly. If your manager prefers meeting in person (or has a nightmare of an inbox) and you send them a three-page treatise on why you should get that assignment, you’re not doing yourself any favors.

It’s especially important to acknowledge that you might have totally opposite ways of working—and that you’re the one who’ll need to compromise. (As with everything, it’s important to have boundaries here. If you find yourself trying to be awake at 5 a.m. to catch them before their commute, the problem might not be yours to solve, and you’re probably in the territory of needing to have a very different conversation with them.)

If you’re not sure what makes your manager tick, check in with your colleagues or just ask your boss. Don’t be afraid to be direct here; after all, you’re trying to get information that will ultimately make you more productive and your manager’s life easier. It’s as simple as saying something like

“Hi [Manager], I want to make sure I’m sharing information in the best possible way for you. How would you prefer I keep you updated on what’s happening?”

2. Make sure you know what your manager thinks your job is.

Have you ever felt like the job you thought you were hired to do and the tasks you find yourself working on don’t quite line up? Or that the feedback you’re getting from your manager isn’t helping you prioritize your day-to-day?

You’re not alone – whether you’re working at a small start-up or a massive corporation, the feeling of simultaneously doing everything and not making anyone happy is not an uncommon one. This is often symptomatic of a mismatch between what your manager expects you to do and what you think your job is.

To start to resolve this, you need to have a focused discussion with your manager around three key questions:

  1. How they define what your role is (and what it isn’t)
  2. How they measure your success
  3. How your role aligns with the overall goals of the team

The goal here is not for you to react—that comes later. It’s for you to gather some crucial information that will inform your next steps. You can handle this conversation in a couple different ways.

You can go with simple and direct:

“I’ve been on the team for a few months now, and I’d like your feedback on how you think I’m doing. Can we talk about how you see my current role?”

This approach is easier if these conversations are part of the company culture.

If they’re not, you might need a softer touch: “I’d love to get your perspective on how you think I’m doing in this role so I can continue to learn and improve. When would be a good time for us to talk through how you think I’m performing, and where I can grow?”

3. Next, confirm that what you’re doing every day is aligned with your boss’s expectations.

So you’ve worked out your manager’s preferred communication style and received feedback on why you’re on their team and what their expectations are. What’s next?

This is where you use what you’ve learned to start to take more control of your experience of the job.

One immediate, concrete step you can take for yourself is writing down what you’re spending the most time on, and then comparing that with the feedback you received. If your manager’s perception of what you should be doing is wildly different from your daily experience, for example, this is the time to think about why that might be.

Some common reasons for that disparity include being asked to do tasks that aren’t quite your remit—and for women, this sometimes extends to being the “office mom.” Maybe you’re expected to keep track of office supplies or whether the communal kitchen needs to be restocked or cleaned. Or maybe you’re informally helping coworkers with their own work or personnel challenges.

Depending on what you learn from going through the exercise of writing down how you’re spending your workday, you can start to close any gaps between what your manager wants and what you’ve actually been doing. If your task list reveals that what you’re doing is far from what you were supposed to be doing, the next discussion you have with your manager should be around either refocusing your time or updating your responsibilities.

(By the way, another reason for this mismatch could be that you actually don’t really have a job description. If that’s the case, this is a good time to write one yourself and then ask your manager to review it with you.)

Once you have that alignment, don’t forget to share what’s working with your manager in addition to what you need help with. Managers aren’t mind readers—if you’re not telling them about your accomplishments and your contributions, it’s unlikely they’ll know the full scope of what you’re adding to the team. And that means when it’s performance-review time, you’re more likely to be disappointed.

Similarly, and this is especially important if your boss is extroverted and loves being in the spotlight, let them know how your work is making them look good.

4. Get in the habit of not burying bad news.

Even if you’re fantastic at your job, you’re going to run into challenges. Perhaps you’re worried about a crucial upcoming deadline because you’re struggling to complete a difficult task. Maybe you know that there’s a personnel issue on your team that’s really affecting your colleagues. Or you might be finding it hard to prioritize everything you’re responsible for, and the quality of your work is suffering.

Whatever the case, it might be easy to feel like you should be bringing only wins to your manager. In fact, it’s never a good idea to surprise your boss with bad news particularly when it’s a situation they may have been able to avert or mitigate with more time or information.

Now, at the same time, you don’t want to overwhelm them with the details or relatively minor issues. It’s a bit of a balancing act, and it might take a moment for you to figure out what that balance looks like.

For example, not every problem needs your manager’s immediate attention, or requires the same degree of involvement. That relatively small but annoying issue you and your team were able to identify and resolve quickly? No need for a string of real-time updates; you can raise that in passing in your next one-on-one. That situation involving multiple other teams or senior company leaders and about which there’s an active and frantic Slack conversation or email thread? Don’t wait—escalate.

Escalating doesn’t, however, mean you drop the problem on them with no context and the subject line “URGENT.” In an ideal world, when you loop them into something you need their help with, you will also have included what you’ve done so far, what the risks are, and what you think a potential solution might be. This shows not just that you’re proactive and thoughtful about problem solving, but that you have the kinds of instincts that are necessary for the stretch opportunities that lead to promotions.

Look at this way: Keeping your manager abreast of challenges gives you the opportunity to tell them about the ways you solved an issue, or how you worked with your team to come up with a new approach.

5. You really DO have to check in with them regularly.

Meetings with your manager can be stressful, if not outright terrifying. But they’re an absolutely essential component of managing up.

Having regularly scheduled check-ins with your boss is crucial to maintaining that newfound alignment and avoiding negative surprises.

If your boss enjoys face-to-face conversations, work with them to get 30 minutes on their calendars on a recurring basis. Once a week is ideal, but even once a month is better than nothing. If they’re based in a different location, ask if they’d be up for a phone call or video chat.

And if you’re dealing with someone who’s religiously anti-meeting or has one of those calendars with no available slots, send them regular updates. To make sure you’re getting the answers and help you need, try including specific, actionable questions at the top of the email or the beginning of the deck so they know a response would be helpful.

Once you have that meeting on the calendar, get yourself prepared. It’s helpful to have a written list of topics you want to cover or issues you want to raise, or action items you agreed to follow up on in the previous meeting. And yes: If your manager is the presentation type, that might mean having a few slides ready to go. Some managers like getting that list or deck ahead of the meeting—another reason it’s helpful to know how they like to process information.

Give yourself enough time before the meeting to ensure that you’re in the meeting room or dialed in promptly, and enough of a buffer after that you’re not going to be too stressed if your check-in starts to run over.

With these five tips and a little bit of preparation, you’re on your way to a much better relationship with your manager and becoming a pro at managing up.

This article appeared on Self.

How to Avoid Common Thinking Traps

Your clever brain can work overtime building worst-case scenarios. Here’s how to recognize and avoid common thinking traps so you don’t get stuck.

How can we make the perfect balance between positive and negative thoughts?

That was a trick question. The way to a healthy mental experience is not to control our thoughts. If we try to manipulate our thoughts, we’re being dishonest with ourselves. Not only that but we’d also be fighting an exhausting battle, since the mind has a pretty strong will of its own.

“The mind likes to worry, criticize, complain, doubt, regret, downplay, and generally bring us back down to earth.”

Trying to put all of our inner experiences in rose-colored boxes often either doesn’t work or doesn’t last very long. The truth is, our thoughts are not always positive, and they shouldn’t be. To help us navigate the world and make sound decisions, we need a variety of thoughts, not just positive ones. Right next to the peppy “I can totally do a triathlon!” we also need the sobering “I won’t be able to unless I start training.”

The mind likes to worry, criticize, complain, doubt, regret, downplay, and generally bring us back down to earth. It sometimes even goes too far and keeps us mired in muddy, unhelpful swamps, and in those moments, we could use a positive lift.

Here’s a better question to ask yourself: How can I gain better awareness of the tricks my thoughts play, and how do I get out of unhelpful thinking traps for better mental health and more successful living?

Thinking trap #1: Black-and-white thinking

  • “I bombed this presentation because I messed up the order of two important slides.”
  • “My friends have partners, so they’re lovable. I’m single because I’m unlovable.”
  • “Your parents were perfect because they supported your dreams, but mine ruined my life because they didn’t let me go to art school.”

Have you had thoughts like these? You certainly wouldn’t be alone. We’re very good at making contrasts and comparisons. From a young age, we’re taught about the concept of being tall by comparing it with being short, and the concept of old by comparing it with young. No wonder we often draw all-or-nothing lines that put our situation in the “awful” box while others seem to be in the “awesome” box.

“We’re very good at making contrasts and comparisons. No wonder we often draw all-or-nothing lines that put our situation in the ‘awful’ box while others seem to be in the ‘awesome’ box.”

But is there really no middle ground, no room for mistakes, between a perfect presentation and a “ totally bombed” one? Does the line between married and single perfectly map onto the line between lovable and unlovable? Does such a firm line even exist? And how do these lines make you feel?

How to avoid this thinking trap:

The first tip for healthier thinking is to allow natural nuance. The goal isn’t to convince yourself that you like a situation you don’t like. Rather, it’s to acknowledge that there are gray areas and caveats, to-be-fair’s and I-guess-it-depends’.

It sure sucks that your parents didn’t let you go to art school! And there might be other ways in which your parents were supportive—perhaps they taught you how to do things around the house, modeled responsibility, gave you warmth and comfort, paid for your accounting degree, or worked hard to be nice to your significant other. They’ve certainly made mistakes, but there’s a whole football field of distance between being perfect parents and ruining your life, isn’t there? Would you rather live in perpetual resentment, or allow yourself mixed feelings of appreciation and disappointment?

“Would you rather live in perpetual resentment, or allow yourself mixed feelings of appreciation and disappointment?”

Next time your mind tells you a story that seems to only present two forks in the road, slow down and ask if you might be missing some options. The more of those you see, the clearer the picture will be.

Thinking trap #2: Jumping to conclusions

  • “She didn’t answer my text, so she must be mad at me.”
  • “If I’m not absolutely stellar at this interview, they’ll write me off for good.”
  • “The doctor is frowning at my chart, so there must be something terribly wrong with my test results.”

For better or worse, our brains are faster than the speed of sound, always racing ahead on the fabric of time-space to see what might lie ahead.

Sometimes this is very helpful! If we waited while we deliberated each thought carefully and rationally, we wouldn’t be fast enough to duck a baseball flying at our head. But sometimes, this eagerness to think ahead lands us in trouble. Sometimes, even before a situation fully unfolds, we’v already convinced ourselves that we know what’s going to happen. Not only can this cause anxiety, but sometimes it even becomes a self-fulfilling prophecy.

“Is your thought based on facts that have already happened? Or is it based on what you fear might happen?”

For example, if I’ve convinced myself that nobody at this party is going to like me, I’ll be nervous, sullen, or even defensive all evening. If the new people I meet end up not being fans of this crabby version of me, could you blame them? What if I had gone in with an open mind and a more relaxed attitude?

How to avoid this thinking trap:

If you feel yourself feeling nervous or discouraged about an upcoming situation, ask yourself if you’re time-traveling or mind-reading. Is your thought based on facts that have already happened? Or is it based on what you fear might happen? No matter how confident you are in your prediction—and to be fair, you might be accurate!—it’s helpful to remember that, at the very least, what you fear is not yet true. There’s no need to spend time wrestling with this thought right now.

Thinking trap #3: Mental filter

  • “Every time I have an insomnia night, my brain is useless the next day.”
  • “My partner is always leaving dirty clothes on the floor. She’s hopeless!”
  • “I suck at art. I’ve only ever drawn stick figures!”

In addition to being lightning fast, our brains are also naturally good defense lawyers. Without even knowing it, we often stake out a claim and automatically start searching for evidence to back it up. If I only had a dollar for every time a patient with insomnia has said that their daytime mood is 100 percent tied to last night’s sleep!

Sure, last night you slept poorly, and you feel awful today. And last Friday, you slept poorly and felt awful on Saturday. And last Tuesday you slept poorly and felt awful on Wednesday… there certainly seems to be a pattern. But have there been any days when you’ve felt fine after a bad night of sleep? Or any bad days even after you slept well?

“We remember the instances that prove our point—we were on the look-out for this evidence in the first place. But we have a harder time noticing or remembering evidence to the contrary.”

When we blame our moods on sleep, of course, we’ll remember the instances that prove our point—we were on the look-out for that evidence in the first place. But we have a harder time noticing or remembering evidence to the contrary. Sometimes we go even further by not even allowing ourselves to find contrary evidence.

How to avoid this thinking trap

Perhaps it’s true that you’ve only ever drawn stick figures, but have you tried to draw more seriously with an open mind? Van Gogh himself would never have become a great artist if he had constantly told himself he couldn’t be one.

“Notice how the key to avoiding these thinking traps is slowing down, adding nuance, and completing the picture? None of them are about changing your thoughts from negative to positive with brute force.”

Next time you feel stuck or despairing about something, see if you’re looking at the situation with blinders on. Put on an independent investigator’s hat instead of a defense lawyer’s, and let yourself explore the evidence. Suspend your belief and ask if there’s anything you’re missing.

Notice how the key to avoiding these thinking traps is slowing down, adding nuance, and completing the picture? None of them are about changing your thoughts from negative to positive with brute force. That’s one wrestling match you won’t win anyway, so why spend the effort? Instead, remind your brain to be fair and open, curious rather than judgmental.

With practice, you might find yourself working with your thoughts instead of against them. And isn’t that more fun?

This article appeared on QDT.

The Battle For Video Streaming (OTT) Subscribers

As more video streaming options appear and content libraries become even more fragmented, consumers will prioritise and manage their video services. 

— Total pay-TV users remained stable at 68% in 2019, compared to 67% last year
— Netflix usage shows signs of slowing this year while others (eg Hulu and HBOGo) gained market share
— 76% consumers satisfied with their current video services
— But consumers still looking for the next big thing, with half intending to subscribe to new entrants in the market
— 64% of respondents who intend on subscribing to new a new video entrant would downgrade or terminate one of their current video services to do so.
— While 25% of all consumers actively looking to unsubscribe from some services, cited a lack of need, perceived worth and making room for another service as top reasons to terminate.

Summary: Consumers are willing to spend more to get the content they want, so it’s vital video streaming platforms: get the price right, design content for key segments, explore strategic partnerships, & consider loyalty programs.

Full PWC research can be found here

Why more young Americans are cyber-bullying themselves

As adolescents’ social lives have migrated online, so too has a digital manifestation of self-harm.

On a friday night in 2016, Natalie Natividad, a 15-year-old in Hebbronville, Texas, took a fatal overdose of pills after enduring months of cyber-bullying. Most of the alleged taunts—that she was ugly, that she should kill herself—came on After School, an app that allows classmates to discuss one another anonymously. Her suicide prompted an investigation. The app’s operators tracked which accounts had sent the abuse, while officials interviewed teachers and students.

“We just want some justice,” said Natalie’s sister shortly after the death. “Whoever is bullying, I hope that they stop.”

There were no bullies to find. The inquiry revealed that Natalie had secretly sent the abusive messages to herself. Such anonymous “digital self-harm”, as researchers call it, is increasingly common. A study in 2019 found that nearly 9% of American adolescents have done it, up from around 6% in a previous study from 2016, according to an author of both studies, Sameer Hinduja, director of the Cyberbullying Research Centre and professor of criminology at Florida Atlantic University. Despite these numbers—and the fact that teenagers in 2020 spend much of their lives online

“People are uniformly shocked to learn that this problem exists,” says Justin Patchin, another director of the centre and professor of criminal justice at the University of Wisconsin-Eau Claire.

Why do it? Ana, a 20-year-old from Alabama, says she wanted to see if someone would stick up for her. At 14, she anonymously posted insults about her appearance to Ask.fm, a public question-and-answer site. Then she waited for other people to defend her. Her motivations, to express self-loathing and to get a reaction, are some of the most common among children who abuse themselves online.

About a third say digital self-harm achieved what they had hoped for. Riel, a university student in Georgia, says it was a useful way to counter other online abuse. As a 15-year-old, he created funny tweets that got him more followers but also more hate mail. Strangers started sending him homophobic taunts. At first, Riel deleted the messages, but that made him feel anxious. So he decided to imitate his tormentors, anonymously posting hateful comments about himself online. Others sent him kind responses, which he says “helped overshadow the actual negative, and sometimes vulgar” insults he had received.

Several aspects of Riel’s background made him more likely to hurt himself in cyberspace. He had previously been a victim of cyber-bullying by others, which makes people nearly 12 times more likely to cyber-bully themselves. He is not heterosexual and he is male, traits which respectively make people 2.75 times and 1.3 times more likely to digitally self-harm. Unlike girls, boys disproportionately told researchers they self-cyber-bully to be funny.

Even so, Elizabeth Englander, director of the Massachusetts Aggression Reduction Centre, presumes there could be a deeper reason.

Boys may have “fewer legitimate ways to get attention and sympathy”, she says. Whatever the profile of children who insult themselves online, doing so “betrays mental-health and well-being issues”, warns Mr Hinduja.

Depression and drug use are also predictors. And like physical self-harm, the online version is linked to suicidal thoughts, though it is not yet clear which comes first.

Much about digital self-harm is still poorly understood. Even the reason for its recent increase has mystified researchers. Mr Hinduja speculates that the rise correlates with increasing emotional instability and deteriorating emotional fulfilment among adolescents. That is reflected in a host of other online trends. Some young people turn to a less direct version—seeking out existing self-destructive content, such as blogs that glorify eating disorders or physical self-harm—rather than producing abusive content. Others hint that they want a response by “sadfishing”, or posting emotional confessions on social media in the hope that friends will comfort them.

As a technological matter, identifying digital self-harm is relatively easy. Usually this involves finding the computer or account that created the harmful material. The harder part is what to do after that, says Mr Patchin. Social-media platforms might consider directing known self-cyber-bullies to counselling services. Tumblr, a blogging website, already posts helpline numbers next to anorexia-related search results. Teachers and parents could treat digital self-harm as an indication of other underlying problems. The worst response, according to Ms Englander, would be to dismiss evidence of bullying because it might be faked. “Any time a kid claims they’re being bullied, they’re struggling with something,” she says. For many, the source of that something is not an external tormentor, but one within.

This article appeared on The Economist.

Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities

The e-commerce provider reported annual revenues of $1.57 billion and continues to invest in new technology.

E-commerce provider Shopify reported [PDF] $505.2 million in revenue for the fourth quarter of 2019 on Wednesday, an increase of 47% compared to the fourth quarter of 2018. Annual revenues topped $1.57 billion in 2019, up 47% from 2018.

The company attributes the growth to a number of factors, including additional of marketing capabilities available to merchants on the platform such as Shopify Email and native chat for merchant sites.

Why We Care

Shopify is aiming to become a centralized, end-to-end retail and marketing platform for merchants. The company continues to invest in efforts to build an affordable operational framework for merchants to grow — and maintain a competitive edge against Amazon. In 2019, Shopify launched its Shopify Distribution network, acquired 6 River Systems, added machine-learning powered inventory management systems and introduced Shopify Email. Shopify Marketing also launched an integration with Microsoft Advertising that allows merchants to expand their reach within the Microsoft Search Network from within Shopify’s platform.

“With consumer expectations rising for fast and affordable delivery, fulfillment poses a challenge to all businesses,” said Shopify CEO Harley Finklestein on the company’s earnings call Wednesday. “Combining our economies of scale with the automate fulfillment technology from 6 River Systems, we will enable our merchants to better compete with the largest business on the planet.”

This article appeared on MarketingLand.

The Iceberg Illusion

The Iceberg Illusion: the hidden logic of success.

Success is an iceberg — what people see is very different from reality. Most people don’t count all the costs successful people have paid overtime (below the surface) to get to what they see (above the surface).

People only see the end goal, the glory, the monumental win. But time and time again, it’s been proven that persistence, dedication, commitment, sacrifice, failure, and disappointments are some of the real factors that contribute to the final win we see.

James Clear, entrepreneur and author of Atomic Habits once wrote, “When your screen is filled examples of the strongest, richest, and smartest, it’s easy to overvalue the outcome and undervalue the process.”

Often in life and business, things are not what they seem — the messy middle is what really creates true success. Just like an iceberg, success has a deep side we rarely see.

The unseen hours, necessary failures, setbacks, crises of confidence, the loneliness, the late nights and early mornings; and, all the wobbling that comes before the walking — much less running, are what builds success.

I love how David Perell, host of the North Star Podcast puts it, “We see trophies, not sweat. We see diplomas, not homework. We see performances, not rehearsals.”

John Hayes, a professor at Carnegie Mellon once studied thousands of musical pieces between 1685 and 1900. His work was driven by a single question: “How long does it take to become a world-class musician?”

Her’s what he found: Every composition was written at least a decade after the musicians started to take their work seriously. There were only 3 exceptions, (written in years 8 and 9). In follow-up studies of poets and painters, he found the same result. The results don’t surprise me — the long slow walk to success is real and practical.

In Mathew Syed’s book, Bounce, he beautifully sums it all up:

“When we witness extraordinary feats … [of sporting or artistic prowess], we are witnessing the end product of a process measured in years. What’s invisible to us — the submerged evidence, as it was — is the countless hours of practice that have gone into the making of the virtuoso performance: the relentless drills, the mastery of technique and form, the solitary concentration that have, literally, altered the anatomical and neurological structures of the master performer. What we do not see is what we might call the hidden logic of success.”

Years of trying, perseverance, commitment, and relentless practice will eventually make you look like an overnight success. There’s no evidence of high-level performance without experience or practice.

The most accomplished people needed timing, sacrifice, disappointments, and smart choices before becoming world-class. Greatness isn’t handed to anyone; it requires an insane commitment to purpose.

The best people in any field are those who devote the most hours to their crafts. Winston Churchill, one of the 20th century’s greatest orators, practiced his speeches compulsively. Vladimir Horowitz, a classical pianist, and composer supposedly said,

“If I don’t practice for a day, I know it. If I don’t practice for two days, my wife knows it.”

If you want to achieve some really big and interesting goals, you have to learn to fall in love with the messy middle and not give up.

Every successful person you know endured the long slow walk to success. As they reached the pinnacle of success, they grew more experienced, made fewer mistakes, improved their decision-making skills and did more of what works or delivered the results they wanted.

To Succeed In The Messy Middle

The journey to achieve anything worthwhile in life is not linear. There is no perfect system. There are principles, frameworks, and models that can guide you. But you have to put up with the unseen factors.

Scott Belsky, author of The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture, explains,

“Sadly, most people are not patient enough to reap the fruits of their own labor. Great teams gain their strength and resilience while toiling their way through the valleys, not just from relishing the view from the peaks.”

To become world-class at anything, you have to learn to love your messy middle. Your job is to show up every day, hone your craft, and get to the point where taking action or making the best choices becomes unconscious and automatic.

Picasso was exceptionally prolific throughout his long lifetime. The total number of artworks he produced has been estimated at 50,000, comprising 1,885 paintings; 1,228 sculptures; 2,880 ceramics, roughly 12,000 drawings, many thousands of prints, and numerous tapestries and rugs.

And there are about 870 paintings by Vincent van Gogh existing today. His earliest date from 1881 and the latest from July 1890.

The greater your capacity for endurance, the more rewards fall within your grasp. If you’ve chosen a significant purpose for your life, it’s going to require time to get there — any meaningful purpose eventually becomes an iceberg.

Extraordinary success isn’t reserved for a preordained few. It’s available to you and to everyone — if you are willing to embrace the messy bottom.

This article appeared on TheLadders.

Facebook revamps Messenger Kids

Facebook revamps Messenger Kids with new parental controls and children’s guidelines.

In December 2017, Facebook launched Messenger Kids, a child-friendly alternative to the main Messenger app that allows parents or guardians to review the people with whom a kid connects. It targets users aged 6 to 12 and complies with the Children’s Online Privacy and Protection Act (COPPA), and it debuted first on iOS before expanding to Android in February 2018.

Nearly two years after its arrival on Android, Messenger Kids is gaining new tools to better curate children’s experiences. Facebook announced a refresh this morning in every country where the service is available (including Canada, Peru, Mexico, the U.S.), along with an updated privacy policy governing the handling, management, and storage of Messenger Kids data.

“Facebook has done a good job of balancing features that both deliver the right information to keep parents in the loop about their child’s use of Messenger Kids, while also allowing children to have fun and learn digital literacy skills,” said ConnectSafely.org CEO and internet safety advocate Larry Magid in a prepared statement. “It’s important to give parents the power to manage their child’s experience, like seeing what images and videos their children are sending and receiving.”

Parental controls

As you’ll recall, Messenger Kids — which features augmented reality filters and lenses along with games and educational content — lets children register with their first and last name instead of phone numbers and hides their accounts from searches on Facebook. Moreover, it doesn’t automatically migrate accounts to full Facebook accounts once children turn 13 years old — the minimum age for Facebook registration.

None of that’s changing, but starting today, parents can see a child’s conversation partners and whether they’re video-chatting or texting and the conversation frequency over the past 30 days. Additionally, they’re able to view the most recent photos and videos the kid sent and received in their inbox and to remove inappropriate messages and report them to Facebook.

Parents can also now access lists of their child’s reporting and blocking actions and of the people they’ve blocked or unblocked, as well as messages or contacts they’ve reported and the reasons for actions. They’re able to see devices to which their kid is logged in and force a log-out remotely. And they can request a copy of their child’s contacts in addition to the messages, images, and videos they’ve exchanged, which will notify the child immediately.

As before, parents can customize the Messenger Kids experience through the Facebook apps for Android and iOS. The Parent Dashboard is accessible from the shortcut menu — those with multiple kids using the Messenger Kids app can select the name of the child whose account they’d like to manage.

Education and privacy policy

In the spirit of transparency, Facebook will this week will roll out an in-app Messenger Kids activity that uses “kid-appropriate” language to educate children about the types of information people see about them. For instance, it’ll inform kids that people they know might see their name and photo; that parents can see and download their messaging content; that they’re not able to delete any messages they send or receive; and that Facebook saves information about how and when they use the Messenger Kids app.

The public service announcements will arrive alongside the new privacy policy, which will include new information about Facebook’s data collection, use, sharing, retention, and deletion practices and practices with respect to the improvements made to Messenger Kids (like new controls and visibility in the Parent Dashboard). Plus, it’ll describe features the company expects to roll out in the future, such as Messenger Kids app usage limits and restrictions and the ability to solicit in-app feedback and answers to surveys.

Parents will have 90 days to review and accept the new privacy policy.

Messenger Kids didn’t exactly have a warm reception when it first became publicly available. A 2018 Wired report found that the majority of experts who vetted Messenger Kids before its launch last year were given money by Facebook. And 100 kids’ health advocates — including U.K. Secretary of Health Jeremy Hunt — mounted a campaign to lobby Facebook to kill the service because they believe the app could undermine healthy child development.

Facebook for its part said it spoke with “thousands” of parents, parenting organizations, and child safety advocates including the National PTA in developing Messenger Kids. Furthermore, the company notes that it only shares information under data confidentiality and security agreements with service providers for the purpose of operating Messenger Kids and that it doesn’t use children’s data from Messenger Kids for in-app advertising or purchases.

“With two out of three parents wishing they had more control over their kids’ online experiences, we’ve continued our dialogue with parents and experts around the world to ensure we’re providing a messaging app that works for families,” wrote Brown. “We don’t sell any of your or your child’s information to anyone, and we never will.”

This article first appeared on VentureBeat.