Balenciaga’s 3D Fortnite billboard wows London, New York, Tokyo & Seoul
Art imitating life imitating art?
Luxury fashion brand Balenciaga and Fortnite teamed up to entrance citizens of London, New York, Tokyo and Seoul by creating a spectacular real-world immersive 3D billboard experience 👏
Balenciaga now joins other high fashion brands’ migration into the world of gaming including Gucci, Louis Vuitton and Valentino – all of which are now donning their collections on millions of in-game avatars 👗
Associating with gaming as a marketing channel is opening up high end fashion brands to a whole new world of shoppers… and looks ‘Epic’! 🎮
#metaverse #fashion #Balenciaga #fortnite #gaming #marketing #advertising #gamingislife
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