All posts by Adrian
Did Joe Rogan Get Ripped Off?
Supercast on how they feel Spotify tricked him into giving up billions. Oil companies are famous for approaching hapless farmers and buying drilling rights for their properties for next to nothing. The farmers don’t realize they are sitting on tens of millions of dollars of oil, so they accept a $50,000 one-time payment. It feels […]
The Importance of Consistency in Social Media Marketing
Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among […]
Some “what if” questions you should be asking right now
Shifting the need of our agendas from the reactive “to-do” agendas that are set to deal with the urgencies of a particular week to the proactive “What if?” agendas that can help us reimagine the future for our ourselves, our customers and our organizations. Before we get to some questions you can build your “What […]
Alphabet’s Next Billion-Dollar Business: 10 Industries To Watch
Alphabet is using its dominance in the search and advertising spaces — and its massive size — to find its next billion-dollar business. From healthcare to smart cities to banking, here are 10 industries the tech giant is targeting. With growing threats from its big tech peers Microsoft, Apple, and Amazon, Alphabet’s drive to disrupt […]
Leadership by fools
If you’re willing for a time to be thought a fool, you’ll end up with the last laugh. After a brief run of fewer than three years, Brandless has bitten the dust. The SoftBank-backed startup was conceived on the proposition that it could make consumer staples more affordable by selling them online and unbranded, streamlining […]
Why it will be so hard to return to ‘normal’
Amid crisis and disruption, we crave the calm of normality. But can we ever really define what “normal” is? I am writing this in my home office, wearing my bathrobe. I am currently placed under a stay-at-home order, which requires me to stay in my house unless I need to travel for very specific reasons, […]
Driving Subscription Sign-Ups with Paid Content Distribution Sequencing
Content is like a master key to success. As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. Whether you’re looking to increase paid subscriptions, drive affiliate revenue, or acquire new, high-value email subscribers. What’s more, when you combine the value and versatility of your content with Facebook’s ability […]
Improve strategic alignment through better metrics
Strategic alignment seems to be a friction point that has proven difficult to smooth. I have been helping a client for some time now on strategic planning and culture transformation. With a solid strategic plan and plan administration process in place and a roadmap for cultural change, I am proud to say that they’ve come […]
Stop Rushing In With Advice
Why your words of wisdom probably aren’t worth very much. There’s a time and place for advice. But when giving it is your default response to colleagues and friends who face difficult situations (and for most of us, that’s the case), it becomes a problem. It’s an insidious habit — one you’ve been encouraged to […]
Being a Rainmaker During COVID-19
Refocus your efforts on being a great rainmaker and build your base, not just in customers, but also your talent, your product, marketing and sales, finance, legal and human resources, say Peng T Ong, Managing Partner, Monk’s Hill Ventures. Over the last few weeks, we have seen—and will continue to see—survival of the fittest. At […]