All posts by Adrian
How To Prepare For Marketing’s Permanent Shift
From real-time attribution models to dynamic ad studios, digital marketing tools have helped businesses find creative ways to be more flexible. While that pace of evolution has been encouraging, there’s no on/off switch for a worldwide economic shutdown. And with new consumer behaviors persisting and likely becoming permanent, we have to consider how our new […]
BlackBerry’s reentry into B2B space to make a dent in US iPhone sales in long run
With 5G, security concerns are going to be higher as business apps are going to come on to mobile phones. Encrypted BBM messaging service and its QWERTY keyboard are going to be key components for BlackBerry’s success. BlackBerry’s security software is embedded into 500m endpoints, including 150m cars, and with over 12,000 global customers. Apple’s […]
Gaming Mums? The Key Demographics Advertisers Are Missing
When it comes to who a ‘gamer’ is, the stereotype more often than not involves young males. But new research suggests that the stereotypical gamer is anything but, especially when it comes to mobile games. According to AdColony, around 80 per cent of mums with kids at home play mobile games, with 74 per cent […]
The Untapped Potential For OTT And Mobile
As the OTT ecosystem continues to grow, competition for eyeballs will grow with it. Nothing has demonstrated the centrality of streaming video more than COVID-19, as billions of people around the world remain at home, glued to their screens. With revenue in the video streaming segment expected to grow to $30.4 billion by 2024, and […]
Tencent Music Entertainment Group Enters Strategic Partnership with GMM Grammy
Tencent Music Entertainment announced it has established a strategic partnership with Thailand’s largest international record and publishing company, GMM Grammy (GMM Music), which will have music content at its core, co-create content by means of adaptation and covers, and will focus on creating a richer music entertainment experience for global music fans. With the help […]
How To Identify The Most Important Tasks
As leaders, we are faced with many tasks to complete. If we don’t choose carefully, we will often work on the wrong tasks rather than the right ones. As leaders, we are faced with many tasks to complete. If we don’t choose carefully, we will often work on the wrong tasks rather than the right […]
Instagram Just Rolled Out A New Suggested Posts Feature To Keep You Scrolling Longer
Prepare for your screen time to peak because Instagram just rolled out suggested posts. The latest feature from the social media platform will show you content Instagram thinks you’ll like from accounts you don’t follow when you reach the “end” of your usual feed. (Don’t pretend you haven’t ever gotten the “You’re All Caught Up” […]
How Dettol (and TikTok) Got India To Wash Its Hands
TikTok finds itself at the mercy of escalating trade wars involving the US, India and China, but marketers can apply learnings from successful brand activations on the platform, such as one in India for RB brand Dettol, to the copycat apps that are emerging. RB became aware of the potential of TikTok when it experimented […]
Netflix tools up in South East Asia as Disney+ Indonesia launch sets scene for streaming battle
US streaming giant Netflix is ramping up its mobile-only subscription plans in Southeast Asia and expanding local content, senior executives told Reuters, just as arch-rival Disney arrives in the fast-growing market. The world’s biggest video streaming platform by paid customers, Netflix told Reuters more than a million of its nearly 200 million subscribers around the […]
Apple, Google & Epic Games: The Fortnite battle where no-one can claim a victory royale
A battle to the death that should be taking place on an island between 100 players is about to go down between three technological business giants. Epic Games is at war with Apple and Google Play. Unlike Fortnite, the 100-player ‘Battle Royale’ game which has become one of the world’s most popular games in history, […]