All posts by Adrian
Gravitas Is a Quality You Can Develop
Having gravitas at work means you are taken seriously, your contributions are considered important, and you are trusted and respected. “Rebecca, I need more gravitas,” Andreas said to me at the start of our first coaching session, “but I want to be myself. I don’t want to pretend to be someone else.” As an organizational […]
How to optimize your visual content marketing strategy
“Consistency and repetition are the keys to brand memorability.” – Thibaud Clement. The images your brand uses are so much more than just pretty accents to entice social media users to stop scrolling. Visual communication can be more powerful at achieving marketing goals than any ad or tweet copy, so the visual content you share […]
7 Strategies for Better Group Decision-Making
Are more minds are better than one, right? Not necessarily. When you have a tough business problem to solve, you likely bring it to a group. After all, more minds are better than one, right? Not necessarily. Larger pools of knowledge are by no means a guarantee of better outcomes. Because of an over-reliance on […]
How HR is reimagining the office of the future
Improved air systems and touchless elevators are among the plans. HR executives are getting used to strategizing on the fly—and that includes when it comes to envisioning the office of the future. With America’s continued high rate of coronavirus infections, as well as the inevitable long wait for a vaccine, a large-scale return to the […]
Following successful experiments, Twitter will prompt all users to read the articles they’re about to retweet
One of Twitter’s summer experiments — to get people to read news articles before retweeting them — will be rolled out to the rest of the platform “very soon.” Twitter announced the experiment in June in an effort to “promote informed discussion”, as one of a few projects to improve user experience on the platform. […]
I’m Over the Obviously Fake Glassdoor Reviews
HR Games the System. It was weird seeing it as an actual email. It came after a huge company party, with free food, music, giveaways. The headline read, “We want to hear from you!” It was from HR. The email went into this whole spiel about how the company’s goal was to become a Best […]
7 (and a half) Dos and Don’ts for Creating Winning Sales Campaigns
7.5 strategies of creating a winning sales campaign. It’s easier than you might think. 1: Know Your Audience By now, we all know the importance of directing our sales campaigns towards a targeted audience. Marketers who use segmented campaigns note as much as a 760% increase in revenue. Rather than taking a cookie-cutter approach when […]
Google and Facebook Look to July 2021 for an Office Return. Can You Do the Same?
Plans to resume business as usual by next July might be unrealistic. But you can learn from how the big companies are planning for it. This summer, as many office buildings remained nearly empty and CEOs grappled with the question of bringing back remote workers to shared spaces, an unofficial “reopening” date emerged among companies […]
How To Stop Second-Guessing Your Biggest Decisions
One thing to keep in mind: The decision is the start of a process, not the end of one. We put a lot of pressure on ourselves to make the “right” decision. People agonize over whether to take a particular job, because they are concerned they may not love the work. They spend a lot […]
From playing to paying: The art of monetizing games in Asia
With so many different gamers to reach, market nuances to consider, and ways to drive revenue, choosing the right monetization model to succeed in Asia is challenging but crucial — especially in the wake of COVID-19. Exploring how monetization models are evolving to serve Asia’s diverse, growing user bases and discovering where certain models are […]