All posts by Adrian

China’s Metaverse Rush Is On, But Marketers Differ Over How They Should Operate

As people stayed home during Covid-19 and took to games like Fortnite and Roblox to socialise and create new worlds with digital possessions and tradeable goods, the metaverse grew in popularity And now with Tencent’s recent acquisitions it’s clear that ‘Big Tech’ is getting in on the scene alongside a host of start-ups… although questions […]

US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years

Top 10 etailers will grow market share by 5% this year, with Best Buy and Target both expected to surge more than 100%. The pandemic has accelerated ecommerce growth in the US this year, with online sales reaching a level not previously expected until 2022. In our Q3 US retail forecast, the top 10 retailers […]

Sales Calls Have Gone Virtual, and AI Is Listening In

Wooing clients over lunch is out. So companies are deploying software to analyze Zoom pitches and make recommendations. The Covid-19 pandemic has converted thousands of salespeople from road warriors to Zoom warriors. Some companies are making the most of this shift by using tools powered by artificial intelligence to track and analyze their salesforce’s virtual […]