All posts by Adrian
Mobile Advertising in 2026 – What Do We Reckon? 🤔
A fun look at the future of immersive mobile experience. What do you think 2026 will look like? Read more here
China’s Metaverse Rush Is On, But Marketers Differ Over How They Should Operate
As people stayed home during Covid-19 and took to games like Fortnite and Roblox to socialise and create new worlds with digital possessions and tradeable goods, the metaverse grew in popularity And now with Tencent’s recent acquisitions it’s clear that ‘Big Tech’ is getting in on the scene alongside a host of start-ups… although questions […]
NFTs: What You’re Missing And Where They’re Going
The rise in NFTs is a bridge in understanding the power of provenance, digital scarcity, and smart contracts, but there is much confusion out there. NFTs are innately valuable due to their constrained supply, and community drives much of the early value of projects. Digital collectibles are already a major part of the online gaming […]
Zoomers Insights From Totally Awesome
New research from #TotallyAwesome shows that 50% of children under the age of 13 have their own Facebook accounts and 44% have Instagram logins, when legally they are meant to be over that age to sign up for both. Parents’ are concerned that 40% of teens have come across inappropriate content while being on social […]
Apptopia’s Data Algorithms Explained
In 2021 marketing, data is everything. So is trust. I was reminded today about how open Apptopia has been about its app store intelligence platform, which reminded me about this super transparent 2-parter article from their founder and CEO. #data #algorithms #datascience #appstore Read more here
US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years
Top 10 etailers will grow market share by 5% this year, with Best Buy and Target both expected to surge more than 100%. The pandemic has accelerated ecommerce growth in the US this year, with online sales reaching a level not previously expected until 2022. In our Q3 US retail forecast, the top 10 retailers […]
Asia marketers’ plans for 2021 and Forrester’s view on ‘outdated CMOs’
While we might be eager to put 2020 behind us and start 2021 afresh, the industry should expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks… …as well as the continued vacancy of business in the travel and hospitality sectors, Forrester’s recent CMO predictions said. Marketers who are content […]
P&G pumps in SG$50m to advance digital capabilities in SG
Procter & Gamble (P&G) has unveiled plans to invest up to SG$50 million in total business expenditure in Singapore linked to new digital capabilities, as well as train over 50 employees to take on new digital roles over the next three years. This is part of its newly-launched iFuture digital capability programme which is in […]
Sales Calls Have Gone Virtual, and AI Is Listening In
Wooing clients over lunch is out. So companies are deploying software to analyze Zoom pitches and make recommendations. The Covid-19 pandemic has converted thousands of salespeople from road warriors to Zoom warriors. Some companies are making the most of this shift by using tools powered by artificial intelligence to track and analyze their salesforce’s virtual […]
The livestreaming boom isn’t slowing down anytime soon
Whether people are creating or consuming it, streaming content has been a prime source of escapism for many during the pandemic. But is the livestreaming boom temporary? Or will it keep going strong, say, five years down the line? I spoke with dozens of people to find out. There’s the startup software developer who completed […]