All posts by Adrian

How to capture what the customer wants

Companies often fail across digital channels because they are insufficiently aware of the real needs and preferences of their customers across omnichannel journeys. Customers now have an unprecedented number of ways to engage with companies, from traditional channels to an ever-growing array of digital modes. Many organizations have responded by investing in digital channels, frequently […]

Changing remuneration models: Is it leading to better client-agency relationships? (Marketing Interactive)

According to a Global Agency Remuneration 2018 report by the World Federation of Advertisers (WFA) and The Observatory International, majority of the companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship. 71% of the respondents in the research said that changing the current agency remuneration […]

1B+ Market Map: The World’s 310 Unicorn Companies In One Infographic (CBInsights)

This map highlights which markets boast the most private companies with billion-dollar valuations. There are 310 private companies around the world valued at $1B+ as of 1/23/2019. These companies are collectively worth as much as $1,052B and have raised a combined total of nearly $257B. Last year, 112 new companies joined the global unicorn club […]