All posts by Adrian
In Silicon Valley, some men say cosmetic procedures are essential to a career
Women have long felt the pressure of looking the part. Now men are feeling it, too. Lounging at an outdoor cafe just outside downtown San Francisco, his athletic frame filling out a slim-fit button-up, a talkative tech worker named Daniel detailed the many ways he’s optimizing his existence. Only the previous week, he says, he […]
3 reasons why SMEs should have a CRM system
A CRM system stores all the information such as customer details, new sales opportunities, service issues, marketing campaigns, etc, in a centralized hub and this data can be accessed by any employee who needs it. Every small and medium business owner has a common goal- bringing new clients on-board and improving relationship with the existing […]
If CES 2020 didn’t inspire you, then you’re in the wrong business
The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech. The world’s largest tech innovation show truly inspired. Anyone who leaves Las Vegas without even the slightest tinge of electricity just completely wasted a few days. Those who threw themselves deep into the chewy chunks […]
Why a football marketer ditched Adidas to build British eSports brand Excel
Robin McCammon, Adidas’ former director of global sports marketing, has made the move to esports firm Excel, taking up its chief commercial officer role to build the team and carve out new opportunities for sponsors. This surprise coup for the burgeoning British esports brand reflects a shift in the make-up of contemporary sports fandom and […]
More brands are leaving Amazon, but the strategy could backfire
Ikea said it would be moving away from Amazon, joining a growing list of brands who have ended business with the site. The moves have sparked fears about who might leave Amazon next, and whether or not Amazon will suffer as a result. But even if brands stop working with Amazon, shoppers can still purchase […]
Artificial Intelligence Identifies Previously Unknown Features Associated with Cancer Recurrence (ITN)
The AI also identified features relevant to cancer prognosis that were not previously noted by pathologists, leading to a higher accuracy of prostate cancer recurrence compared to pathologist-based diagnosis. Artificial intelligence technology developed by the RIKEN Center for Advanced Intelligence Project in Japan has successfully found features in pathology images from human cancer patients, without […]
Forget Tanks, The Army’s Most Powerful Weapon Will Be AI
There is an ongoing co-evolution between indispensable human cognition and decision-making and AI-enabled autonomy. Envision a scenario wherein dismounted infantry soldiers are taking heavy enemy fire while clearing buildings amid intense urban combat — when an overhead drone detects small groups of enemy fighters hidden nearby, between walls, preparing to ambush. As the armed soldier’s […]
How technology is leading millennials away from brick and mortar stores
As retailers in Asean continue to evolve their operations to support a more joined-up commerce strategy and capture millennial sales, they must provide a modern, engaging customer experience for the uncompromising modern shopper. Lionel BONAVENTURE / AFP THE retail industry in the Asean (Association of Southeast Asian Nations) region has undergone massive disruption over the […]
The Year Of First Party Data
Sir Martin Sorrell lays out 4 lessons for marketers to succeed in a new era of advertising. After three decades of unprecedented success at WPP, Sir Martin Sorrell knows a thing or two about driving businesses toward long-term growth. At Think Platforms India 2019 — a two-part event in Delhi and Mumbai focused on successful […]
How a deeper understanding of consumers drives stronger brand engagement and loyalty
What do you as a brand want from me, as a customer? Simply, you want me to change the way I behave in such a way that my actions help drive your business success. But how best to do that? The basic axiom of clinical psychology reads, “if you could see the world the way […]