Adrian Watkins

One rarely comes across strategy talent who combine business acumen with executional excellence, Adrian stands out as one such leader. I had the pleasure of working with Adrian over the years in different outfits, collaborating on several strategic projects for marquee clients. Adrian’s ability to handle multiple projects was unlike any I’ve seen before and made a dramatic increase in the productivity level of teams he managed. His strategic approach in business building & ability to manage cross-functional teams across markets is exemplary. He would be a valuable asset to any organization.

Adrian is insightful, experienced and articulate, but more than this, he is empathetic and listens to client needs and client challenges. He understands the region very well, and has a unique talent for uncovering business solutions consistently, through a blend of local sensibilities and a clear vision for what’s really required. He is great at running complex projects with multiple stakeholders, overachieving against set goals and dedicating time to his team to work smarter through his own coaching and leadership. His results speak for themselves, and he's helped RB grow significant increase in category market share in Southeast Asia. Adrian is not your average person, and I would be more than happy to collaborate with him again at any time.

Adrian has outstanding business acumen. He is pro-active, insightful and has a keen eye for commercial opportunities. I cannot recommend Adrian highly enough.

Adrian is one of the most talented and hard working digital industry veterans I know. Technically strong, he understands platforms and strategy, always with a focus on commercial elements. He also prides himself on developing and mentoring digital talent. I have now worked with him as a vendor, client, and even successfully co-pitched with him, and it’s always been a pleasure to collaborate - and I hope to do so again in the future.

At a time when tech and media are evolving at breakneck speed, we needed someone to help usher Tickled into a new era of insight-led innovation. Adrian has already done remarkable things for our campaign delivery process, smoothed out so many operational hiccups, and brought in streams of new revenue.

I have worked with Adrian for a number of years, and he is a great negotiator, always ensuring that everyone wins in the end. Great on strategy and in particular on content marketing, and how it fits into the wider marketing mix. Adrian has an extremely in-depth knowledge of digital marketing, knows his data and why it fits as part of a wider marketing strategy. I hope to work with him again sometime in the future.

I’ve worked closely with Adrian as a client, as a colleague and as a partner in a trading association. He leverages world class marketing strategy alongside an in-depth understanding of the digital ecosystem to deliver exceptional results, and does it all with the great wit and empathy that make him a joy to work with. I’d recommend him to anyone searching for brilliant digital marketing leadership.