Monthly Archives: September 2020
Following successful experiments, Twitter will prompt all users to read the articles they’re about to retweet
One of Twitter’s summer experiments — to get people to read news articles before retweeting them — will be rolled out to the rest of the platform “very soon.” Twitter announced the experiment in June in an effort to “promote informed discussion”, as one of a few projects to improve user experience on the platform. […]
I’m Over the Obviously Fake Glassdoor Reviews
HR Games the System. It was weird seeing it as an actual email. It came after a huge company party, with free food, music, giveaways. The headline read, “We want to hear from you!” It was from HR. The email went into this whole spiel about how the company’s goal was to become a Best […]
7 (and a half) Dos and Don’ts for Creating Winning Sales Campaigns
7.5 strategies of creating a winning sales campaign. It’s easier than you might think. 1: Know Your Audience By now, we all know the importance of directing our sales campaigns towards a targeted audience. Marketers who use segmented campaigns note as much as a 760% increase in revenue. Rather than taking a cookie-cutter approach when […]
Google and Facebook Look to July 2021 for an Office Return. Can You Do the Same?
Plans to resume business as usual by next July might be unrealistic. But you can learn from how the big companies are planning for it. This summer, as many office buildings remained nearly empty and CEOs grappled with the question of bringing back remote workers to shared spaces, an unofficial “reopening” date emerged among companies […]
How To Stop Second-Guessing Your Biggest Decisions
One thing to keep in mind: The decision is the start of a process, not the end of one. We put a lot of pressure on ourselves to make the “right” decision. People agonize over whether to take a particular job, because they are concerned they may not love the work. They spend a lot […]
From playing to paying: The art of monetizing games in Asia
With so many different gamers to reach, market nuances to consider, and ways to drive revenue, choosing the right monetization model to succeed in Asia is challenging but crucial — especially in the wake of COVID-19. Exploring how monetization models are evolving to serve Asia’s diverse, growing user bases and discovering where certain models are […]
How To Prepare For Marketing’s Permanent Shift
From real-time attribution models to dynamic ad studios, digital marketing tools have helped businesses find creative ways to be more flexible. While that pace of evolution has been encouraging, there’s no on/off switch for a worldwide economic shutdown. And with new consumer behaviors persisting and likely becoming permanent, we have to consider how our new […]
BlackBerry’s reentry into B2B space to make a dent in US iPhone sales in long run
With 5G, security concerns are going to be higher as business apps are going to come on to mobile phones. Encrypted BBM messaging service and its QWERTY keyboard are going to be key components for BlackBerry’s success. BlackBerry’s security software is embedded into 500m endpoints, including 150m cars, and with over 12,000 global customers. Apple’s […]
Gaming Mums? The Key Demographics Advertisers Are Missing
When it comes to who a ‘gamer’ is, the stereotype more often than not involves young males. But new research suggests that the stereotypical gamer is anything but, especially when it comes to mobile games. According to AdColony, around 80 per cent of mums with kids at home play mobile games, with 74 per cent […]
The Untapped Potential For OTT And Mobile
As the OTT ecosystem continues to grow, competition for eyeballs will grow with it. Nothing has demonstrated the centrality of streaming video more than COVID-19, as billions of people around the world remain at home, glued to their screens. With revenue in the video streaming segment expected to grow to $30.4 billion by 2024, and […]