Monthly Archives: August 2020
US Mobile Ad Spending Will Manage to Grow in 2020
Leaders who aren’t trusted – or who don’t trust others – can communicate all they want, but people will discount everything they say. With mobile accounting for more than two-thirds of US digital ad spending, the pandemic’s economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media […]
The New Role Of Trust In Business In A Pandemic
Leaders who aren’t trusted – or who don’t trust others – can communicate all they want, but people will discount everything they say. A powerful effect of the coronavirus pandemic has been to expose the gap between what company leaders say and what they mean. When a company demands that its workers produce a sick […]
Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers
On Wednesday Google announced Rewarded Interstitials, a new ad format in AdMob, adding to formats such as Interstitials, Banner, Rewarded, and Native. The new ad format combines Rewarded and Interstitials to provide the best of both types of ad units. They appear on the screen at ad breaks and players receive a reward for watching […]