Monthly Archives: February 2020
Do you know where your budget is?
Businesses that can’t see where their resources are going are flying blind. To respond to the unexpected, managers need new capabilities that show where they are and how much room they have to maneuver. What if, this afternoon, a major crisis hit your business—a major customer announces that it’s terminating its contract, a new mega-competitor […]
From Alibaba to Zynga: 40 Of The Best VC Bets Of All Time And What We Can Learn From Them
These venture bets on startups that “returned the fund,” making firms and careers, were the result of research, strong convictions, and patient follow-through. Here are the stories behind the biggest VC home runs of all time. In venture capital, returns follow the Pareto principle — 80% of the wins come from 20% of the deals. […]
Programmatic for taxis just got interesting!
A new digital unit #UberOOH brings location-targeted ads to car-top screens: Uber is bringing digital screens to its drivers in three pilot cities: Atlanta, Dallas, and Phoenix Initial trial will run through April, then the program will likely expand to more cities Drivers won’t receive a cut of ad revenue, but will receive $300 to […]
3 Ways to Avoid Decision Quicksand
We often get sucked into trivial decisions. Here are 3 ways to avoid this painful phenomenon. Have you ever agonized over which restaurant entrée to order? Which shade of white to paint the kitchen? Which flight to purchase? If so, you’re not alone. You’ve been caught in something my colleague and I call “Decision Quicksand.” […]
Thought: Does the demise of third-party cookies mean we’re back to the future?
Buying media has an opportunity to be a creative profession again when blindly buying low-cost inventory on low-rent sites comes to an end. The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome. It’s bad news for those who monetize ads on sites with content of questionable value, often […]
Fortnite made $1.8 billion last year, but it’s still a game in decline
The steam train appears to be finally slowing down. Revenue mostly comes from in-game cosmetics, emotes and other avatar customisations It peaked at $318M USD in May 2018 and $2.4 billion for the year (taking in almost $1 billion more than the next competitor Dungeon Fighter Online) Fortnite was also the most-watched video game on […]
GenerationZ is connected, engaged and coming of age in APAC
Aged between 13-23, they are redefining consumption, activism and, soon, the world of work. The oldest are already eligible to vote. Snapshots: Better off: GenZs in China (94%) are the most optimistic about being better off than their parent’s generation, then ID (91%), TH (88%), VN (84%), PH (78%), SG (74%), HK (71%), TW (60%) […]
5 Crucial Tips for Managing Up at Work
It’s largely about clear communication and trust. Here’s how to do it. “Managing up” sounds slightly nefarious, like it’s a way of manipulating your boss to get what you want or to maneuver your way in on (or out of) projects or responsibilities. The truth is managing up is about building the trust and two-way […]
How to Avoid Common Thinking Traps
Your clever brain can work overtime building worst-case scenarios. Here’s how to recognize and avoid common thinking traps so you don’t get stuck. How can we make the perfect balance between positive and negative thoughts? That was a trick question. The way to a healthy mental experience is not to control our thoughts. If we […]
The Battle For Video Streaming (OTT) Subscribers
As more video streaming options appear and content libraries become even more fragmented, consumers will prioritise and manage their video services. — Total pay-TV users remained stable at 68% in 2019, compared to 67% last year — Netflix usage shows signs of slowing this year while others (eg Hulu and HBOGo) gained market share — […]