Monthly Archives: January 2020
Newsonomics: Here are 20 epiphanies for the news business of the 2020s
It is the best of times for The New York Times — and likely the worst of times for all the local newspapers with Times (or Gazette or Sun or Telegram or Journal) in their nameplates across the land. When I spoke at state newspaper conferences five or ten years ago, people would say: “It’ll […]
How Influencers Got Swallowed by the Talent Management Machine
A new wave of agents is cashing in on social media influencers — with strings attached. Bcoming a social media influencer might be a lucrative career option for some people today, with consumer brands growing ever more reliant on influencer marketing. Until around 2012, however, most influencers were just creating content for their websites and […]
How to Make Meetings Suck Less
Jessica Powell, the former Google vice president who wrote The Big Disruption and told you how to quit your job, is here to answer your common but tricky work questions. Whoever owns the meeting needs to keep it moving. I am a manager with a secret: I hate meetings. I’m at a big company and […]
Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward
The industry is racing against a 2-year countdown. Some are calling it the “cookie-pocalypse.” Others see it as a new dawn for the $565 billion global ad industry. What’s certain is that Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry. While the move was not […]
In Silicon Valley, some men say cosmetic procedures are essential to a career
Women have long felt the pressure of looking the part. Now men are feeling it, too. Lounging at an outdoor cafe just outside downtown San Francisco, his athletic frame filling out a slim-fit button-up, a talkative tech worker named Daniel detailed the many ways he’s optimizing his existence. Only the previous week, he says, he […]
3 reasons why SMEs should have a CRM system
A CRM system stores all the information such as customer details, new sales opportunities, service issues, marketing campaigns, etc, in a centralized hub and this data can be accessed by any employee who needs it. Every small and medium business owner has a common goal- bringing new clients on-board and improving relationship with the existing […]
If CES 2020 didn’t inspire you, then you’re in the wrong business
The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech. The world’s largest tech innovation show truly inspired. Anyone who leaves Las Vegas without even the slightest tinge of electricity just completely wasted a few days. Those who threw themselves deep into the chewy chunks […]
Why a football marketer ditched Adidas to build British eSports brand Excel
Robin McCammon, Adidas’ former director of global sports marketing, has made the move to esports firm Excel, taking up its chief commercial officer role to build the team and carve out new opportunities for sponsors. This surprise coup for the burgeoning British esports brand reflects a shift in the make-up of contemporary sports fandom and […]
More brands are leaving Amazon, but the strategy could backfire
Ikea said it would be moving away from Amazon, joining a growing list of brands who have ended business with the site. The moves have sparked fears about who might leave Amazon next, and whether or not Amazon will suffer as a result. But even if brands stop working with Amazon, shoppers can still purchase […]