content marketing

10 trends in digital content for 2019: Management is vital to success

Technology will transform managing and optimizing content archives from an overwhelming chore to a lucrative discovery and revitalization.

Today any organization working with content has a new responsibility – content accounting. As content has become the new currency, it’s not enough for companies to create content and forget about it. Instead, content has costs associated with it that must be assessed along with the benefits.

Indeed, content management has become a discipline, a vital job for any organization. And, as such, it needs to be treated rigorously, not only viewed through a creative lens.

  1. Content marketing moves beyond marketing for easier access
  2. Growing video content leads to more metadata and automation
  3. Privacy and security grow more important along with cloud storage
  4. Old content becomes new again
  5. Analytics become more important
  6. Content is optimized for new uses
  7. AI helps add context to enhance content
  8. Move to the cloud accelerates
  9. New high-value uses of digital content emerge
  10. Predictive asset management will improve bottom and top lines